Digital publishing is not the same as a website and it is certainly not the same as reading a printed magazine. Today's technology is allowing us to engage with brands and customers in different ways, with digital publishing and tablet devices at the forefront.

Tablets are not the same as desktops, laptops or smartphones. They are so different. Their interactive capabilities provide enhanced reading and 'virtual brand' experiences that are allowing customers to consume immersive and compelling branded content on a single platform – wherever and whenever they want.

So, what could tablet technology and digital publishing do for your brand?

And, why should you be taking it seriously?